PETscan! What is that! Why this is important in Usability Testing? Well PETscan is a medical imaging technique that can search for cancer anywhere in the body. PET means Positron Emission Tomography. Mona Petel Executive Director of Human factors International Inc. She is HFI’s expert on turning the emotional response to a Website into conversion. Mona's introduction of a new methodology called "PETscan." Mona explores, through the lens of persuasion, emotion and trust, how consumers make decisions that lead to conversion.
The PETscan methodology provides a concrete means of understanding the various elements of the consumer experience. She has done a Persuasion Flow Analysis of Indiatimes.com. Conversion goal is to entice clicks on the SimplyMarry.com advertisement. You can see the the Webcust & read the white paper.
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